|Photo Credit: original image from www.mltapthefuture.com|
The other night I had a chance to attend the Miller Lite “Tap the Future” live pitch event where entrepreneurs got a chance to pitch their business ideas +Daymond John and panel of judges for a chance to win $200,000 to fund their business.
It was a great an event, and even though I didn’t go to pitch anything, there were a lot of great takeaways that everyone could use when presenting their personal elevator pitch.
Favorite Pitch: The best pitch of the night for me came from Fudgeez. They are “+Little Debbie” of the organic snack world. Their products are amazing and taste great, but they also seem to have the business part of their company in great order. For more information, click here.
Check it out below…
- Don’t confuse your audience, be sure YOU know exactly why your company works- It’s important to know the workings of your business/service/product like the back of your hand. You have to be the authority on what you’re pitching!
- Make sure your service/product solves an issue and be sure to point that out in your pitch- ‘The consumer doesn’t know what they need until you tell them.’ This is a summarized quote from Steve Jobs, no one knew they needed an iPod or iPad until he introduced it. Now, we can’t live without it. Why does the consumer need your service/product? A question that NEEDS an answer.
- Make sure you and your partner are on the same page– There’s nothing worse than talking to a business owner and their partner or team has different thoughts on how the business will run. That’s a huge red flag for an investor. And please be on one accord during your pitch!
- Know your competition and what makes you better– This should be common knowledge, but you’d be surprised at how many people fail to do this research. You should know who you compete with, what makes you different and how you stand out.
- Be confident and remember to breathe! You know why your brand works- At the end of the day, your pitch is all about you promoting YOU! You know your company, product and/or service best. Now help the audience believe in it as you do.